Unsocial media: Love it or leave it?

Has the idea of using social media to make our dialogue with (prospective) students, academia and alumni more authentic, inclusive, diverse, democratic and exciting failed? When using social media for marketing and recruitment, how do we deal with stakeholders turning away from platforms because of data protection issues or because they reject hate speech and restrictive algorithms? This session will explore the current situation and possible ways out of the ‘unsocial media’ trap.

Topics

• Marketing and admissions
• Marketing and recruitment
• Leadership, strategy and policy
• External stakeholder engagement

Chair

• Herwig Dämon, 

  University of St.Gallen, Switzerland

Speakers

• Jessica Winters, 

  Utrecht University, Netherlands

• Jürgen Bode, 

  Hochschule Bonn-Rhein-Sieg, Germany