Session 02.03

Business Education presents: The dilemma: Greta Thunberg or Jeff Bezos?

  • Wednesday 14 Sept
  • Verde 5, Level 0, Fira

Until recently, the avowed purpose of business schools globally was to train students to become ‘masters of the universe’. However, without a radical change in economic, social and cultural practices, there will no longer be a world to rule. In this session, we will explore how business schools can adjust to this paradigm shift and offer solutions on how we can deliver a more sustainable future for all while still providing students with the hope of a ‘step up’.


  • Teaching, learning and curriculum


  • Elsa Zenatti-Daniels, 
    Aston University, United Kingdom


  • Ann Kristin Calisch, 
    BI Norwegian Business School, Norway
  • Jordi Diaz, 
    EADA, Spain