Session 02.11

Marketing and admissions: Best of enemies or worst of friends?

  • Wednesday 27 Sept
  • Dock 10B, Level 1, Rotterdam Ahoy
  • Level: All
  • Related Expert Communities Marketing and Recruitment

Institutions around the world structure their marketing and admissions teams in differing ways. This session will compare and contrast different structures in Europe and the US, exploring how to get the best outcomes for staff, students and institutions. You will learn from best practices and take away real-life enrolment management techniques to implement yourself. One focus will be how to connect marketing and admissions teams to ensure common goals are achieved.


  • Marketing and admissions
    • Admissions and recognition


  • Tom Wilmot, 
    StudyLink Connect, United Kingdom


  • Monique Swennenhuis, 
    Hanze University of Applied Sciences, Netherlands
  • Christopher Connor, 
    University at Buffalo, USA
  • Alejandra Otero, 
    geNEOus, USA