Poster session 323

How to catch and keep the international student

  • Thursday 26 Sept
    14:30-16:00
  • Hall 3, Level 0, Messukeskus Expo and Convention Centre

The customer journey is a hot topic for higher educational institutions and many are busy developing or implementing one. But implementing a customer journey also means different departments have to play a role to make sure student satisfaction is guaranteed. This poster explains the strategy of implementing a successful customer journey that includes how to motivate different stakeholders and departments to maximise student satisfaction.

Topics

  • Marketing & recruitment
  • Admissions & accreditation

Speaker

  • Sarah Gl├╝cks, 
    NHL Stenden, Netherlands