Alejandra Otero

Edupreneur, CMO and Former Director Specialized in Digital Marketing and Student Recruitment

Alejandra Otero is the Founder & CEO of geNEOus. Alejandra created geNEOus with the aim of reshaping the future of education by giving support to educational institutions in the integration of marketing and admissions solutions in line with the expectations of the 21st century. Through geNEOus she focuses on marketing and recruitment consultancy to higher education institutions, K-12 schools, agents, and language schools. Prior to that, she was a higher education intrapreneur in the USA and Europe with roles within the Marketing, International Relations and Admissions Departments. Alejandra is also a speaker in subjects such as digital innovation, marketing automation, international education and sales enablement. She holds a Bachelor's degree in Economic and Social Administration and a Master's degree in Enterprise or Business Unit Management. She was elected as a Steering Group member for the Expert Community Marketing and Recruitment for the 2022-2024 term.