Optimising the student experience on your website

The university website is the central point of information for prospective students, but too often the user experience isn’t taken (enough) into consideration when websites and landing pages are being developed. Join this session to learn how you can build an optimal user experience on your website that will serve your recruitment and match the expectations of Generations Z and Alpha as they choose their study path.

Topic

• Marketing and admissions
• Marketing and recruitment

Chair

• Archie Pollock, 

  Studyportals, United Kingdom

Speakers

• Ilaria Bossi, 

  Università Cattolica del Sacro Cuore, Italy

• Alexandre Looten, 

  School of Business & Economics - Maastricht University, Netherlands