Poster session 316

Shaping enrolment: the importance of using the right data in student recruitment

  • Thursday 26 Sept
    14:30-16:00
  • Hall 3, Level 0, Messukeskus Expo and Convention Centre

The poster will show how obtaining advance information on certain characteristics about a prospective student, such as demographics, educational and employment history, as well as academic performance, can play a role in ensuring an effective recruitment strategy. We will share data compiled from ETS’s TOEFL® and GRE® search service engines and the HigherYield™ tool to provide some interesting examples.

Topics

  • Marketing & recruitment
  • Admissions & accreditation

Speaker

  • Zeynep Kaptan, 
    ETS Global, Turkey