Session 05.17

Maximising your brand and reputation in international education

Brand and reputation are closely linked but are not the same. Knowing the difference and getting the balance right could help to elevate your marketing strategies from good to great. This session explores the importance of developing a clear, unique and well-communicated brand position for international education audiences, by drawing on best practice examples and effectively leveraging your reputation.

Topics

  • Marketing & recruitment
  • Leadership & strategy

Chair

  • Craig Wallace, 
    Monash University, Australia

Speakers

  • Peter Kerrigan, 
    German Academic Exchange Service (DAAD), USA
  • Kellie McMullin, 
    Nova Scotia Community College, Canada