Diederich Bakker

Diederich is Professor of applied sciences in international business and Head of Internationalisation at Hanze University of Applied Sciences in Groningen, the Netherlands. With a PhD in marketing and over 15 years of experience working in higher education, he has a thorough knowledge of the marketing and recruitment landscape of global higher education. He actively shares this knowledge with the EAIE community and in the past served as a Steering group member of the EAIE Expert Community Marketing and Recruitment. In 2020, Diederich joined the Conference Programme Committee.