Session VIRT06

Rethinking the relationship between universities and agents to build competitive advantage

The increasing use of agents by higher education institutions is well established. Attempts to standardise and regulate this have traditionally focused on agent conduct and training. But as the sector matures, institutions should be more attuned to their own role in actively ensuring quality and ethical practice as a source of competitive advantage. This roundtable session brings together experts from the UK, Canada and New Zealand to explore the future of institution–agent relations.

This session will be available to watch on-demand and will be broadcast during the virtual programme on Wednesday, 27 September at 15:00 CEST. 


  • Student and staff mobility
    • Mobility service providers
  • Student and alumni services
    • Academic advising


  • Jacqui Jenkins, 
    British Council, United Kingdom


  • Andrew Champagne, 
    Colleges and Institutes Canada, Canada
  • Bronwyn Shanks, 
    Education New Zealand, New Zealand