Session 10.09

Marketing automation and lead scoring to improve customer experience

  • Friday 27 Sept
  • Room 203, Level 2, Messukeskus Expo and Convention Centre
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

A decision to study at a university is based on rationalities such as the programme, fees and safety, but also largely on the feeling a prospective student gets from dealing with your university. Therefore, investing in the customer experience will increase your conversion. How can you make sure, as a middle to large university, that you keep contact as personal as possible, and at the same time only target the promising prospects? What do you need to have in place to make this work?


  • Marketing & recruitment
  • Student experience


  • Jan-Frederic Buss, 
    Swedish Institute - Study in Sweden, Sweden


  • Laura Derkse, 
    Radboud University, The Netherlands, Netherlands
  • Dora Longoni, 
    Politecnico di Milano, Italy


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