Workshop 09

Secrets of marketing and recruitment geeks: how to monitor and master online marketing

  • Tuesday 24 Sept
  • Room 3B, Level 0, Messukeskus Expo and Convention Centre
  • Level: beginner
  • €299 (€399 for non-members)
  • Related Expert Communities Marketing and Recruitment

You work hard to define and implement the right set of promotional activities to attract more international students to your university, and you probably rely heavily on online marketing. But are your efforts actually cost-effective? To know what works and what doesn’t in terms of generating enrolments online, you need to tap into your inner geek. This workshop will help you to do just that by sharpening your results-tracking skills and getting you hooked on the latest digital marketing trends. You’ll learn the secrets of Google Analytics, Google Tag Manager, lead scoring, remarketing, landing pages, multi-channel tracking and much more. By the end, you’ll be well on your way to becoming an online marketing master.

Learning outcomes

• Improve your ability to monitor and assess online marketing activities
• Learn how to use essential tools such as Google Analytics, Google Tag Manager, cross-domain tracking, UTM tags, Google Data Studio and CRM integration
• Boost your online marketing skills by mastering Google AdWords/remarketing, landing pages, marketing automation and lead scoring


  • Marketing & recruitment


  • Bertrand Laborde, 
    Studyportals, Netherlands


  • Floris Metzner, 
    University of Twente, Netherlands
  • Philippe Taza, 
    Higher Education Marketing, Canada
  • Bertrand Laborde, 
    Studyportals, Netherlands