Joachim has 30 years of experience working with strategic communication and marketing both within and outside of the higher education sector and is currently the Head of student recruitment at Uppsala University, Sweden. Joachim served as chair for the EAIE Expert Community for Marketing and Recruitment from 2016 to 2018 and has also been a trainer within the EAIE in this field. He is currently the chair of the EAIE Professional Development Committee.
