Panel session
‘Anti-marketing’ sounds counterintuitive: marketers usually focus on attracting attention, not diverting it. But adding negative elements to your marketing and recruitment can drastically improve your enrolment success: prospective students will understand earlier whether or not your university is the right choice for them; time and resources will be freed up; and applicants for whom you are the right fit will be more likely to enrol. Join us for examples and ideas you can implement easily.
