13:30 – 14:30 CEST, 10 September 2025 ‐ 1 hour
Room: J2
Ignite© session
How do you learn from past mistakes to pave the way for future student marketing and recruitment successes? This fast-paced Ignite© session will guide the audience through five-minute, 20-slide presentations about lessons learned within marketing and recruitment, navigating the future of student recruitment and Generation Alpha marketing, and using data to make informed decisions in your internationalisation efforts.
Topics:
Marketing and admissions
IDP Connect, United Kingdom
DZS - Czech National Agency for International Education and Research, Czechia
Fixterra, USA
StudyPortals, Spain
Montclair State University, United States
Dr. Cristiana Kunyczka serves as the Assistant Vice President for Global Engagement at Montclair State University, bringing nearly 20 years of experience in international enrollment management. Her expertise spans international recruitment, admissions, student and scholar services, ESL programs, study abroad, and global partnerships. Throughout her career, she has developed and implemented initiatives to expand global engagement and support international student success. A strong advocate for cross-cultural collaboration and student mobility, Dr. Kunyczka focuses on creating strategic opportunities that enhance the university’s international profile. She is very involved in professional organizations such as NAFSA and AIEA.FHNW Switzerland, Switzerland
Robert Buttery is Head of International Relations at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), where he leads the institution’s global strategy and partnership portfolio. With dual British and Swiss nationality and over 25 years of experience in international education, he is a recognised expert in global engagement, student and staff mobility, and reputation building.
Since joining FHNW in 2002, Robert has held several leadership roles, including International Relations Head for the School of Business. He also lectures in international management and business communication. His earlier career spans consultancy in the pharmaceutical and financial sectors, academic posts in Spain, and leadership in language education.
Robert holds degrees in European Studies, Education, and Linguistics, and is fluent in five languages. A committed advocate for inclusive and transformative international experiences, he has received multiple awards, including honours from the Canadian Bureau for International Education and the British Columbia Council for International Education. He has also served as Chair of the EAIE Business Education Board and as an elected
Studyportals, Netherlands
Julian studied in four countries across two continents, and each of these decisions is among the best he ever took.
He has been part of Studyportals for almost 5 years - a company based in Eindhoven, The Netherlands and his end goal is making education choices transparent worldwide. He works closely with universities on the topic of student recruitment – and his main expertise lies in international student recruitment strategies, the student decision-making journey and tailoring marketing content for Gen Z.