We will, we will track you: Rocking marketing analytics in higher education (S6.01)

11:30 – 12:30 BST, 10 September 2026 ‐ 1 hour

Room: Clyde Auditorium, Armadillo, Ground floor

Session

✅ Included for all participants
ℹ️ Panel (informative)
💡 Marketing and recruitment

 

Universities invest heavily in international marketing and recruitment. But can they justify their spending, and how? Marketing analytics often fall short when data is insufficient or inaccessible, or the wrong things are (over)analysed. This session will present compelling case studies that tackle common issues, from beginner-friendly best practices to advanced and never-seen-elsewhere approaches. Join us for actionable advice that you can implement directly following the conference.