Alejandra Otero

geNEOus, USA

Founder & CEO at geNEOus - Education Marketing Experts With A Purpose.

Alejandra's purpose is to optimize marketing & student recruitment strategies to empower educational institutions in line with younger generation's expectations. Formerly, she was a HigherEd Marketing, International Relations and Admissions intrapreneur in the USA and Europe. She has been certified by Google and HubSpot in marketing, sales and education, and is a speaker on digital innovation, marketing automation, international education, student enrollments' enablement, AI and Gen Alpha.

She is now undergoing her 4th year in the Marketing & Recruitment Steering Group of the EAIE, and from September 2024 to 2026, will serve an additional two-year term, as a Marketing and Admissions Thematic Committee member.

She has been recognized by The PIE within the Top 50 Voices to be followed in international education in their 2023 edition.

: alejandra-otero-69189789

Adriana Perez Encinas

Universidad Autónoma de Madrid, Spain

Adriana Perez-Encinas is associate professor at Universidad Autónoma de Madrid (UAM). She has been involved in the EAIE in different capacities, as current member of the General Council and in the past as part of the Expert Community Mobility Advising. Her international education journey started more than 20 years ago, first as exchange student, second as ESN volunteer and later, as head of the International Relation´s Office at the faculty of Business and Economics at UAM where she was constantly in contact with local and international students, university partners and colleagues from all over the world. In 2017 she defended my PHD on strategies for welcoming international students, formal and informal support services in higher education. Today she continues to be highly interested in and passionationate about internationalization of higher education institutions and conducting research on the topic and giving trainings internationally. 
 

: adriana-perez-encinas-19130227/