Lost in promotion: Why mobility marketing misses the mark (320)

10:30 – 12:00 BST, 10 September 2026 ‐ 1 hour 30 mins

Room: Poster Area 02, SEC Centre, Ground floor

Poster

✅ Included for all participants
💬 Poster (conversational)
💡 Research on internationalisation | Student exchange and study abroad

 

This research-based poster session introduces the Institutional Student Mobility Ecosystem and highlights the crucial role of promotion in shaping mobility experiences – recognised both as a key enabler and a major barrier at home and host institutions. It also reveals fresh insights from students who haven't yet gone abroad, uncovering how they search for information on mobility opportunities. The key question remains: How can we better capture students' attention and truly inspire them to go mobile?

Speakers

Izabela Oletic Tušek

Izabela Oletic Tušek

University of Zagreb, Croatia

Susan Loubet

Susan Loubet

ESIEA, the Graduate School, France