Lost in promotion: Why mobility marketing misses the mark (320)

10:30 – 12:00 BST, 10 September 2026 ‐ 1 hour 30 mins

Room: Poster Area 02, Argyll Foyer, Crown Plaza Hotel, Ground floor

Poster

✅ Included for all participants
💬 Poster (conversational)
💡 Research on internationalisation | Student exchange and study abroad

 

This research-based poster session introduces the Institutional Student Mobility Ecosystem and highlights the crucial role of promotion in shaping mobility experiences – recognised both as a key enabler and a major barrier at home and host institutions. It also reveals fresh insights from students who haven't yet gone abroad, uncovering how they search for information on mobility opportunities. The key question remains: How can we better capture students' attention and truly inspire them to go mobile?

Please note, posters are divided between the SEC Centre and the Crown Plaza Hotel this year. The approximate walking time between the two locations is 4 minutes. Posters ending between 01 and 16 will be found in the SEC Centre Concourse, posters ending between 17 and 30 will be found in the Crown Plaza Hotel, Argyll Foyer.