13:30 â 14:30 BST, 9 September 2026 ‐ 1 hour
Room: Boisdale 1, SEC Centre, Ground floor
Session
â Included for all participants
Short-term summer programmes are vulnerable to financial risks, sudden visa restrictions, political shifts, mismatched expectations, health crises, travel disruptions and much more. This session will explore strategies to anticipate and manage uncertainty through market diversification, presenting case studies of cancellations and format adaptations. You will gain tools for risk assessment, crisis communication and flexible programme design to keep initiatives resilient and sustainable.




University of Cambridge, United Kingdom
Sarah J Ormrod is an experienced Director of International Summer Programmes and Residential Weekend Courses, with demonstrated history of working in the higher education industry and degrees from the UK and USA. During her 38 years at the University of Cambridge she gained skills in programme design, development and delivery, programme promotion, student recruitment, copywriting and editing. Sarah has a history of public speaking, delivering conference session and workshop presentations for the EAIE and NAASS, presenting with international colleagues. Her career has encompassed curriculum design, budgeting, and programme evaluation and has necessarily inovlved team leadership, strategic planning, cooperation and collaboration with academics across a wide range of disciplines. She has been a member of EAIE since 1995, and was one of the founder members of the special interest group NESS (the Network of European Summer Sessions). In retirement, she is pursuing a number of projects, is open to consultancy offers and is dedicating more time to her artwork, and continuing to hold solo art exhibitions.
Bauhaus-University Weimar, Germany
Kristiina Oelsner is a project manager for international short-term programmes at Bauhaus-Universität Weimar. She holds a Bachelor’s degree in Adult Education from Tallinn University, Estonia, and a Master’s degree in International Business and Economics from Schmalkalden University of Applied Sciences, Germany.
With more than 15 years of experience in international education, Kristiina has worked in a variety of roles involving programme development, international cooperation, recruitment, marketing, and the organisation of educational programmes.
In 2026, she published her first novel, Minu (Ida-) Saksamaa ("My (East) Germany"), in Estonia. The book combines personal memories with historical context.

Tallinn University, Estonia
Anna Kuznetsova is the Project Manager of Tallinn Summer and Winter School at Tallinn University, where she coordinates international short-term academic programmes and works with students, lecturers, and partner universities worldwide. Her professional expertise includes international higher education, project management, intercultural communication, and the development of academic and institutional partnerships.
Alongside her work in international education, Anna is a PhD researcher specialising in Indigenous and Finno-Ugric Studies. Her research focuses on ethnopolitical institutions, minority and Indigenous communities, and the preservation and development of Finno-Ugric languages and cultures. She also teaches Russian language and courses on Finno-Ugric history, cultures, and contemporary issues.
Anna has extensive experience in managing educational and cultural projects. Over the course of her career, she has been involved in a range of initiatives promoting international academic cooperation and Finno-Ugric cultures. Her professional experience brings together higher education, research, teaching, and project coordination, with a strong emphasis on international collaboration and cross-cultural exchange.