W06: Strategic enrolment management in internationalisation part 1: Building strategy

09:00 – 12:30 CEST, 9 September 2025 ‐ 3 hours 30 mins

Room: F3

Workshop

This workshop for professionals in marketing, recruitment, admissions and enrolment roles will tackle the complexities of aligning diverse organisational interests to ensure a seamless journey for international students, from initial interaction to the end of the first term. Specifically, it will address organisational alignment, enhancing strategic enrolment management (SEM), exploring adaptable organisational models and the SEM strategic framework. Participants will be provided with insights and strategies to enhance international student recruitment and enrolment to support internationalisation. Don't miss out on the second part of this workshop focusing on implementation tactics and operations, taking place in the afternoon.

 

This workshop will help you: 

• Gain a comprehensive understanding of the foundations and goals of Strategic Enrolment Management (SEM). 
• Evaluate and align organisational structures with SEM models. 
• Develop actionable strategies to embed SEM in your institution’s recruitment and retention plans.

Topics:

Marketing and recruitment Internal stakeholder engagement