11:30 – 12:30 CEST, 19 September 2024 ‐ 1 hour
Ignite© session
Who wouldn't want to hear about epic marketing fails? This fast-paced Ignite© session will guide the audience through five-minute lessons learned, along with strategies and approaches to attract a diverse range of students conveying authentic, key messages to different audiences.Studyportals, Netherlands
Julian studied in four countries across two continents, and each of these decisions is among the best he ever took.
He has been part of Studyportals for almost 5 years - a company based in Eindhoven, The Netherlands and his end goal is making education choices transparent worldwide. He works closely with universities on the topic of student recruitment – and his main expertise lies in international student recruitment strategies, the student decision-making journey and tailoring marketing content for Gen Z.
Maastricht University School of Business and Economics, Netherlands
Alexandre is a recruitment advisor at the Maastricht University School of Business and Economics, with over 10 years of experience in Higher Education. He has worked with organizations such as the French Institute/Campus France in Athens, Studyportals, and Randstad. Alexandre is passionate about data, marketing, student recruitment, and diversity, which connects directly to his presentation on the role of marketing in fostering student diversity. He has been participating in the EAIE annual conference since 2017 in Sevilla, has joined the mentorship program last year, and is presenting for the third time.CEU Educational Group, Spain
Juan Roca works in the international marketing team of CEU Educational Group, which owns four different universities in Spain. He has been involved in international recruitment for over 10 years, from the design and implementation of online promotional campaigns to the organization of international events. At present, he is also involved in the IaH strategy of CEU.Study.eu, Germany