This workshop targets professionals in marketing, recruitment, enrollment and admissions roles, and tackles the complexities of aligning diverse organisational interests to ensure a seamless journey for international students, from initial interaction to the end of the first term. Specifically, it will address organisational alignment, enhancing strategic enrollment management (SEM), exploring adaptable organisational models, offering support solutions, encouraging a customised approach, focusing on tangible outcomes and delivering actionable results.
Participants will be provided with practical insights and strategies to enhance international student recruitment and enrolment to support internationalisation.
This workshop will help you:
- Understand the concept of strategic enrollment management
- Learn about possible organisational models that can be used for SEM alignment
- Gain insight into the application of SEM in your own organisation
- Put some of the SEM principles into practice in your own situation, by creating the initial framework of an action plan
Who is it for?
This workshop is designed for mid to senior-level officers in a marketing, recruitment, admissions or enrollment position.
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Monique Swennenhuis
Hanze University of Applied Sciences, Groningen, Netherlands
Monique Swennenhuis works as a strategic advisor international marketing and international affairs at Hanze University of Applied Sciences. She is a member of the Marketing and Recruitment steering group and has a keen interest in subjects like data driven marketing, CRM, optimization of the student journey, innovative marketing solutions and AI.
She has delivered sessions and workshops, both in person and virtually, at a number of conferences, and is also an EAIE and NAFSA trainer. She gives trainings in international marketing subjects in various countries and contexts, loves sharing her expertise and inspiring people. In May she was elected for the new Thematic Committee on Marketing and Admissions.
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moniqueswennenhuis/
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Christopher Connor
University at Buffalo, The State University of New York, USA
