Building on the morning workshop, this afternoon workshop for marketing, recruitment, admission and enrollment professionals explores aligning organisational interests to ensure a seamless journey for international students, from first contact to the end of their first term. Specifically, it will address challenges in implementing enrolment management, how to use the strategic enrolment management (SEM) framework, how to tackle organisational challenges and how to measure success. You are welcome to join even if you didn’t attend the morning workshop.

This workshop will help you:

Analyse your institution’s alignment with SEM models and identify structural gaps.
Apply strategic frameworks to real institutional challenges.
Develop a SEM action plan with measurable outcomes, incorporating tactical and operational strategies.

Topics:

Marketing and recruitment Internal stakeholder engagement

W15: Strategic enrolment management part 2: Effective implementation

Speakers

Monique Swennenhuis

Christopher Connor