W03: Marketing and admissions: GO-create together to benefit both – and the prospective student

09:00 – 12:30 CEST, 9 September 2025 ‐ 3 hours 30 mins

Room: G3

Workshop

Cooperation between marketing and admissions offices is not always easy. When it is done well, though, it can help an institution attract and enrol the right international students. Together, marketing and admissions teams can improve the prospective student experience, the return on recruitment investment and the efficiency of application, admission and enrolment processes. This workshop is for institutional ‘couples’: professionals in marketing and admissions who understand the importance of their cross-functional cooperation and are searching for ways to GO-create together. Specifically, we will provide a framework and building blocks for successful collaboration and a pragmatic means to start.

 

This workshop will help you:

• Take initiative and invite your manager or academic colleague to join the experience. 
• Understand your colleague's and the student’s objectives in relation to your own work. 
• Leverage each other’s strengths through collaborative efforts. 
• Learn by doing and GO-create outcomes together!

Topics:

Marketing and recruitment Admission and recognition