Main character energy: Making students the heroes of your marketing (S8.05)

15:30 – 16:30 BST, 10 September 2026 ‐ 1 hour

Room: Gala 1 & 2, Armadillo, Level 1

Session

✅ Included for all participants
ℹ️ Panel (informative)
💡 Marketing and recruitment

 

It's time to stop positioning your university at the centre of your marketing – students need to be your main characters. This data-driven session will move beyond vanity metrics to explore what students genuinely want from university marketing. With insights from 50,000 students, we will examine their motivations, preferences and dealbreakers. Discover what content resonates, which messages drive action and what convinces students to click 'submit application'.