Like and subscribe! Reaching younger audiences with the help of social media (119)

09:00 – 10:30 CEST, 10 September 2025 ‐ 1 hour 30 mins

Room: Poster area

Poster session

Audiovisual material has long been a mainstay of higher education marketing. Younger generations, however, are used to different narratives – faster and more concise – and to the storytelling of social media. This poster presents the results and features of a marketing campaign developed by our university to capture the attention of younger audiences.

 

Topics:

Marketing and recruitment