Spotlight session
Join us for the unique and unprecedented opportunity in which NAFSA, APAIE and EAIE come together on stage. Volunteer leaders from the three professional organisations in our field explore diverse global perspectives on marketing, recruitment and admissions. You will gain comparative insights into today’s rapidly evolving internationalisation landscape. Discover opportunities for cross-regional collaboration and deepen your understanding of regulatory and political factors shaping our field worldwide. Learn how to navigate challenges in digital outreach, admissions and compliance, and student engagement. Strengthen your institution’s recruitment efforts and proactively address the risks posed by future policy changes. Don’t miss this chance to stay ahead in the ever-changing world of international education.
Topics:
Marketing and admissions
Founder & CEO at geNEOus - Education Marketing Experts With A Purpose.
Alejandra's purpose is to optimize marketing & student recruitment strategies to empower educational institutions in line with younger generation's expectations. Formerly, she was a HigherEd Marketing, International Relations and Admissions intrapreneur in the USA and Europe. She has been certified by Google and HubSpot in marketing, sales and education, and is a speaker on digital innovation, marketing automation, international education, student enrollments' enablement, AI and Gen Alpha.
She is now undergoing her 4th year in the Marketing & Recruitment Steering Group of the EAIE, and from September 2024 to 2026, will serve an additional two-year term, as a Marketing and Admissions Thematic Committee member.
She has been recognized by The PIE within the Top 50 Voices to be followed in international education in their 2023 edition.
