W12: Working with education agents: How to design a strategy that boosts recruitment and better supports your students

13:30 – 17:00 CEST, 9 September 2025 ‐ 3 hours 30 mins

Room: G3

Workshop

This workshop is for institutions who are exploring the use of education agents as a channel for student recruitment. We will look at how agents operate and how to select the right partners to work with, as well as how to self-regulate and conduct due diligence and quality assurance. Examining various agent management strategies, we’ll determine which will have the biggest impact for your institution and what’s required from your side to ensure the partnership is a success. Working with different cultures and adapting your approach to get the most out of your agent relationships in different countries is crucial, and we’ll also consider how to monitor agent performance and manage the network effectively.

 

This workshop will help you:

•  Identify criteria for selecting credible agents. 
• Explore and choose the most effective agent management strategies. 
• Determine activities that support agents and build lasting partnerships. 
• Adapt communication and relationship-building to various cultural contexts. 
• Set realistic targets, define key performance metrics, and plan offboarding procedures.

Topics:

Marketing and recruitment External stakeholder engagement