Session
✅ Included for all participants
Universities face mounting financial, political and reputational pressure. This interactive session will explore how a strong internal brand can serve as a compass in times of crisis, helping institutions manage stakeholder relations, align communications and public affairs, and build lasting resilience – both nationally and internationally, where reputation directly shapes partnerships and student trust – in an age of public scrutiny and real-time media storms.
Celine was born and raised in Antwerp: the diamond, fashion, and beer capital of the world. She started her career in higher education in 2019, armed with master’s degrees in both strategic communication and journalism.
Besides being responsible for managing the faculty's international recruitment strategy, digital campaigns, content creation and social media, she is also committed to building its alumni community. Since 2022, she is part of the EMFD Marcom, Alumni and External Relations steering committee, and since 2023, she is a member of the CEAC committee, as co-chair of the CASE Newcomers Track.
Having travelled 35 countries and speaking 5 (and a half) languages, her nickname at work has become Celinternational.
Herwig is Public Affairs and Communication Manager at the University of St. Gallen (HSG) in Switzerland. In this role, he focuses on safeguarding and enhancing the university's reputation among its many stakeholders in a rapidly changing environment. Prior to this he was Head of Communications at the University of Liechtenstein, Principality of Liechtenstein. He holds a Master’s degree in German Philology, Psychology and Communications and a degree in Public Relations from the University of Vienna, Austria. Before joining the University of Liechtenstein in 2011, Herwig held positions as Head of Communications at an international medical foundation in Davos. He also worked as Chief Communications Officer at a globally active Swiss industrial company. In the higher education field, he has been advocating an experience-centred communications and marketing strategy with a focus on brand ambassadors. Herwig was a session speaker and workshop facilitator at multiple EAIE Conferences, and since 2024, he has been a member of the EAIE General Council.
