Campfire: AI searches and the shift from keywords to conversations: How are students and parents really finding us? (S7.18)

14:00 – 15:00 BST, 10 September 2026 ‐ 1 hour

Room: Community Drop-in Area, Halls 4 & 5, SEC Centre, Ground floor

Campfire

✅ Included for all participants
💬 Campfire (conversational)
💡 Marketing and recruitment

 

Artificial intelligence-powered conversational searches are changing how prospective students and parents discover and evaluate study opportunities. Instead of typing keywords into Google, many now ask AI tools questions such as: "What's the best summer school in Europe in 2026?" This campfire session will invite you to compare how your institutions appear in AI-generated answers and discuss practical ways to adapt content strategies.