Speakers
Alejandra Otero
Campfire
✅ Included for all participants
Artificial intelligence-powered conversational searches are changing how prospective students and parents discover and evaluate study opportunities. Instead of typing keywords into Google, many now ask AI tools questions such as: "What's the best summer school in Europe in 2026?" This campfire session will invite you to compare how your institutions appear in AI-generated answers and discuss practical ways to adapt content strategies.
International Education Marketing & Enrollment Management Expert. Digital Transformation, AI-Driven Student Recruitment, Gen Alpha Engagement, and Global Market Expansion. Top 50 Voices of International Education.
As Founder & CEO of geNEOus, leading enrollment management consultancy, I work closely with executive teams and enrollment leaders to drive student recruitment, enrollment growth, and digital transformation initiatives. Our work focuses on student journey optimization, global market expansion, CRM strategy, marketing automation, and AI-powered personalization to improve conversion rates and institutional performance.
Strategic Enrollment Management Consultancy:
- Develop and execute data-driven enrollment management and student recruitment strategies across key international markets, including LATAM, Europe, the Middle East, Africa, and Asia.
- Design buyer personas, map end-to-end student journeys, and optimize CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, Zoho) to improve lead generation, lead nurturing, conversion rates, and enrollment outcomes.
- Advise institutions on international enrollment growth, brand positioning, digital marketing strategy, and partnership development to expand global recruitment pipelines.
AI & Digital Transformation:
- Lead the adoption of AI-powered tools for personalized student enrollment, marketing automation, and CRM processes, improving lead conversion and reducing administrative burden.
- Strategize paid media, SEO, and UX/UI strategies to increase digital visibility and align digital marketing efforts with student recruitment goals.
Training & Empowerment:
- Deliver training programs for enrollment management and marketing teams on CRM strategy, student lifecycle management, digital marketing, and data-driven decision-making.
- Equip institutional leaders with frameworks to drive change management, digital transformation, AI integration, and continuous enrollment performance optimization.
