Creating a social media community that every student wants to join

  • Fee
    Free download
  • Topic(s)
    • Marketing & recruitment

What's in store for you?

Release date: 18 June 2014

Social media is constantly changing and so must its applications in international education. Higher education institutions need to explore fundamental strategies to stay ahead of trends in social media and implement social media in their communication and marketing strategies. Institutions must create active online discussions among the national and international student population to facilitate peer-to-peer programmes and international student organisations, and refine their global media presence to be truly social. This highly interactive webinar will look at case studies and discuss social media in its current and future formats. The webinar focuses on the behavioural science that drives the changes in technology. With this fundamental approach, you will leave the webinar with an opportunity to build or enhance a social media strategy.

The webinar will comprise of a presentation, two case studies from the University of Amsterdam and the San Francisco State University, videos, polls and whiteboard exercises, as well as a Q&A session at the end, You will also receive a hand-out with a 12-step plan to implement social media in internationalisation.

Is this webinar for you?

This webinar is intended for participants with general knowledge of the topics, practices and resources in social media.

Learning outcomes

By the end of this webinar, you will be able to:

  • Understand the morphing social environment in which students interact with social media.
  • Understand the behaviours that drive changes in our ability to apply cutting edge technologies in international education.
  • Apply principles of psychology and behavioural analysis to social media strategies for international offices, organisations and administrators.


Practical details