International strategic enrolment management: a comprehensive approach

What you’ll learn

Significant shifts in international student mobility continue to affect enrolment levels. As a result, institutions must adopt stronger strategies to strengthen the enrolment process. In this course, you will be guided through the key elements of an international strategic enrolment plan, and how each phase of the student lifecycle interconnects. We will look at both strategic and operational examples, using case studies to bring the implementation process to life.

  • Improve forecasting methods by leveraging new and existing data (competitive market scans, current internal admission and enrolment data) to set realistic targets and predict enrolment outcomes
  • Understand the importance of a comprehensive student enrolment funnel and the critical role of student services
  • Gather new tools to adapt and redesign your existing recruitment and admissions practices to better support your enrolment goals
  • Integrate CRM and communication planning into enrolment management
  • Develop templates and tools to ensure integration of marketing, recruitment, admissions and other student support offices in the implementation of you enrolment plan

How to get the most out of this course

This comprehensive course will provide attendees with actionable strategic and operational tools to create immediate impact. Course participants will complete a brief pre-course questionnaire about their particular challenges to ensure an individual experience targeted to their specific needs. This course is perfect for professionals or faculty working in an academic department, school or central level in higher education institutions, with responsibility for recruitment, marketing or admission of international students.


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