International strategic enrolment management: a comprehensive approach

What you’ll learn

As international enrolment targets continue to grow, institutions must become more strategic with their approach to enrolment management. In this course, you will learn the key elements of an international strategic enrolment plan that emphasizes the interconnections of each core area of the student lifecycle within an institution. We’ll look at both strategic and operational elements with examples from case studies to better understand the implementation process.

  • Learn how to set data-informed enrolment targets from an international market analysis and internal self-audit
  • Get tools to include marketing, recruitment and admissions offices in implementation of your plan
  • Understanding the role of student services in enrolment management
  • Learn how to gather and analyse data from student lifecycles for retention planning
  • How to integrate CRM and communication plans into enrolment management

How to get the most out of this course

Professionals working at a department, faculty or central level in higher education institutions, with responsibility for recruitment, marketing or admission of international students will benefit from this course.


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