How to create and develop a winning student ambassador programme

What you’ll learn

Using student and brand ambassadors is a great way to connect with your target audience by creating personal, authentic and relevant communication. However, managing and training student ambassadors requires a varied skill set where you might need to be a boss, project manager and content expert from one day to the next. In this course, you will learn everything you need to know about working with brand ambassadors to create your own successful student ambassador programme. Through interactive group exercises, case studies and shared experience, you will gain the knowledge and skills to take your current programme to the next level, or start a new programme from scratch.

  • Discover ways in which student ambassadors programmes can help you to achieve your marketing and recruitment goals
  • Create a framework for developing a successful student ambassador programme by understanding how to train, evaluate and monitor ambassadors in a variety of roles
  • Gain practical skills to evaluate and evolve your current programme
  • Learn to create and promote high-quality student-generated digital content

How to get the most out of this course

This course is ideal for marketing and recruitments officers, and for any professionals working in communication roles such as alumni officers and international office staff. Participants will be invited to share the challenges and experiences from their own programmes prior to attending the Academy so that class discussions and group activities can be tailored to these needs. This course is also ideal for anyone considering starting a student programme from scratch.


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