Recruiting 101: building a full cycle recruitment process (FULL)

What you’ll learn

This two-day course will help you understand the student customer journey and how to identify the different stages in the recruitment funnel. You will also learn how to differentiate between different channels, methods and tools. Through group exercises and classroom discussion you will gain knowledge about the complete recruitment process – from generating awareness to understanding enrolment and using data to make informed strategic choices.

  • Get practical and valuable recruitment knowledge from proven experts
  • Gain insight into how and when to effectively use the most common recruitment tools
  • Develop a full recruitment plan based on market segmentation, value proposition and funnel data

How to get the most out of this course

This course is specifically focused towards marketing and recruitment professionals from higher education institutions with one-to-five years’ experience. This foundational course will give you a better understanding of the complexity of the recruitment process, strategic choices and how to influence the student customer journey. International student recruitment is a tough business. With the right tools and knowledge, it doesn’t have to be.

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