Session 07.02

New recruitment realities: how to use augmented reality and virtual reality throughout the student journey

  • Thursday 26 Sept
    14:00-15:00
  • Room 101CD, Level 1, Messukeskus Expo and Convention Centre
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

Awareness – engagement – conversion. The goals are the same but the expectations have changed. Luckily, the tools have too, with new technologies like augmented reality (AR) and virtual reality (VR) enabling marketing to come to life. Via two case studies, examples of how to use storytelling techniques with these technologies, and interactive group work, you’ll learn how your institution can use AR and VR to generate interest, engagement and applications, as well as aid conversion and retention.

Topics

  • Marketing & recruitment
  • Student experience

Chair

  • Jacqueline Kassteen, 
    Jackfruit Marketing and FruitFame.com, United Kingdom

Speakers

  • Jacqueline Kassteen, 
    Jackfruit Marketing and FruitFame.com, United Kingdom
  • Peter Komsta, 
    Monash University, Australia