Session 10.03

Digital brand campaigns: how to plan, deliver, optimise and track brand campaigns in multiple international markets

A combination of a clear institutional message around brand and reputation, and the development of effective, insight-led, digital strategies enables a university to enjoy global impact and engagement. During this session delegates will hear from senior marketing leaders as they share their experiences, successes and challenges. There will be information on market understanding, campaign planning and delivery, along with some of the key tools and processes that will ensure success.

Topics

  • Marketing & recruitment
  • Leadership & strategy

Chair

  • Diederich Bakker, 
    Hanze University Groningen, Netherlands

Speakers

  • Dan Beynon, 
    SMRS, United Kingdom
  • Dominic Bean, 
    Anglia Ruskin University, United Kingdom