Session 05.19

Campfire: Using student journey maps to create personal recruitment experiences

This session will unveil maps of international student recruitment journeys that were developed using data from 200,000 prospective international students whose behaviours and opinions were tracked from initial enquiry to enrolment. Illustrating how universities should use student journey maps to personalise recruitment, we’ll walk you through applications of the presented data to optimise your student conversion strategy in a specific (Nigerian) market.


  • Marketing & recruitment
  • Leadership & strategy


  • Sophie Turnbull, 
    University of the West of England, United Kingdom


  • Stuart Rennie, 
    SJRENNIE Consulting Ltd, United Kingdom
  • Jennifer Parsons, 
    UniQuest, United Kingdom