Poster session 314

Customer journey mapping in higher-education student recruitment

  • Thursday 13 Sept
    14:30-16:00
  • Hall 1, Level 2, Poster session area

Higher education institutions have finally started to design their customer journey with a broader understanding of how prospective students experience the study-choice and application procedure. But do institutions meet the expectations of prospective students? This poster offers some insights into research measuring the level of student satisfaction at various touchpoints in the customer journey and best practices on improving recruitment strategy via customer journeys.

Topics

  • Marketing & recruitment
  • Student experience

Speaker

  • Sarah Gl├╝cks, 
    NHL Stenden University of Applied Sciences, Netherlands