SessionProposal 82.12

Rethinking marketing, recruitment and agent engagement

This session will describe the ideal mix of activities and communication channels for truly effective higher education marketing and recruitment and explain how agencies fit into this puzzle, what is really working for programmes around the world and how to stand out from the crowd. We’ll also discuss the importance of considering student decision-making factors – such as destination and student experience – when it comes to designing a successful recruitment strategy.


  • Marketing & recruitment
  • Leadership & strategy


  • Michael Henniger, 
    ICEF, Canada


  • Michelangelo Balicco, 
    Università Cattolica del Sacro Cuore, Italy
  • Olga Krylova, 
    HSE University - St. Petersburg, Russian Federation