Session 05.06

Ten ways to develop great content for your institution

Technology has changed the marketing game. People have a plethora of web content to choose from, and they can ignore online advertising or even block it from appearing on their screens. To break through the clutter and make an impact with prospective students, higher education institutions need to produce remarkable, attention grabbing content that is worth sticking around for. Join this session to learn about the best performing content and get practice producing content during the conference.


  • Marketing & recruitment
  • Leadership & strategy


  • Jemma Davies, 
    Speak to a Uni, United Kingdom


  • Nicola Bate, 
    Macquarie University, Australia