Session 10.04

Going live! Using webinars to recruit students and researchers

This session will offer insight into the use of webinars as a marketing tool for higher education and research. We’ll cover everything, from the benefits of using webinars; the differences between webinars and other virtual marketing tools; practical information on various webinar platforms; how webinars can be used in combination with on-site events; the assessment of outcomes after the webinar launches and even how to create an interactive, engaging webinar for your programme or institution.


  • Marketing & recruitment
  • Mobility


  • Guido Schnieders, 
    DAAD - German Academic Exchange Service, Germany


  • Doris Piho, 
    Tallinn University, Estonia
  • Martina Mallett, 
    University of Warwick,, United Kingdom


Session presentations are only available for conference participants and EAIE members. Please login to download.