Session 04.03

Alumni Relations presents: Joining head and heart for emotional branding

Often times when working with students and alumni, we look at the ‘head’ part of the relationship – the transaction. Emotional branding is all about capturing the emotional triggers that drive behaviour – the heart – so that you can truly connect with your audiences. In this session, you’ll learn how to achieve your marketing goals through emotional branding, resulting in successful short-term campaigns and the creation of a brand that is authentic and meaningful to people.

Topics

  • Marketing & recruitment
  • Leadership & strategy

Chair

  • Philip Conroy, 
    Pirimid Strategies, USA

Speakers

  • Philip Conroy, 
    Pirimid Strategies, USA
  • Richard Gillingwater, 
    Emotional Branding, United Kingdom

Presentation

Session presentations are only available for conference participants and EAIE members. Please login to download.