Session 04.03

Alumni Relations presents: Joining head and heart for emotional branding

Often times when working with students and alumni, we look at the ‘head’ part of the relationship – the transaction. Emotional branding is all about capturing the emotional triggers that drive behaviour – the heart – so that you can truly connect with your audiences. In this session, you’ll learn how to achieve your marketing goals through emotional branding, resulting in successful short-term campaigns and the creation of a brand that is authentic and meaningful to people.


  • Marketing & recruitment
  • Leadership & strategy


  • Philip Conroy, 
    Pirimid Strategies, USA


  • Philip Conroy, 
    Pirimid Strategies, USA
  • Richard Gillingwater, 
    Emotional Branding, United Kingdom


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