Session 03.02

Marketing and Recruitment presents: Rise of the marketing automation robots

  • Wednesday 12 Sept
  • Room B, Level -1, Palexpo
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

Artificial intelligence has, perhaps inevitably, entered into higher education’s marketing and recruitment processes. In this session, we’ll take a look at how international demand generation, admissions processes for enquiries and applications, and conversion marketing are being automated. Learn how educators are able to personalise the pre-arrival student experience by linking recruitment efforts to customer relationship management platforms like Salesforce and deploying chatbots.


  • Marketing & recruitment
  • Student experience


  • Christopher Price, 
    DPMC International, United Kingdom


  • Anthony Lee, 
    Study Group, Worldwide
  • Anthea Bakas, 
    Study Group, Worldwide


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