Session 03.02

Marketing and Recruitment presents: rise of the marketing automation robots

  • Wednesday 12 Sept
    13:30-15:00
  • Room B, Level -1, Palexpo
  • Level: intermediate
  • Related Expert Communities Marketing and Recruitment

Artificial intelligence has, perhaps inevitably, entered into higher education’s marketing and recruitment processes. In this session, we’ll take a look at how international demand generation, admissions processes for enquiries and applications, and conversion marketing are being automated. Learn how educators are able to personalise the pre-arrival student experience by linking recruitment efforts to customer relationship management platforms like Salesforce and deploying chatbots.

Topics

  • Marketing & recruitment
  • Student experience

Chair

  • Christopher Price, 
    DPMC International, United Kingdom

Speaker

  • Lee Anthony, 
    INTO, United Kingdom