Workshop 01

How to achieve your student recruitment goals with content marketing (sold out)

  • Tuesday 11 Sept
  • Room B, Level -1, Palexpo
  • Level: intermediate
  • €250 (€300 for non-members)
  • Related Expert Communities Marketing and Recruitment

Whether you’re trying to recruit more international students, build your university’s brand or create networks across nations and continents, content marketing can help. Content marketing is all about getting the right content, to the right people, in the right place, at the right time. But behind the scenes, it’s a little more complicated: successful content marketing requires making an integrated set of user-centred, goal-driven choices about content throughout its life cycle. This workshop will enable you to develop and execute an effective content marketing strategy that connects your higher education institution’s content efforts with its business goals and user needs.

Learning outcomes

• Find out how to develop and deliver the right content for people you want to reach
• Learn to use specific tools and techniques for student-centred content marketing and how to develop them for your own institution's purposes
• Connect the dots between user experience, editorial strategy, content engineering and content workflow


  • Marketing & recruitment


  • Joanna Kumpula, 
    Finnish National Agency for Education EDUFI, Finland


  • Herwig Dämon, 
    University of Liechtenstein, Liechtenstein
  • Joanna Kumpula, 
    Finnish National Agency for Education EDUFI, Finland