Session 07.02

Branding in higher education: how to manage your institution's reputation

  • Thursday 13 Sept
    14:00-15:00
  • Room A, Level -1, Palexpo
  • Level: advanced
  • Related Expert Communities Marketing and Recruitment

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their many stakeholders? During this session, senior marketing leaders will share their experiences and some of the key tools and processes involved in great brand-development work.

Topics

  • Marketing & recruitment
  • Leadership & strategy

Chair

  • Diederich Bakker, 
    Hanze University Groningen, Netherlands

Speakers

  • Dan Beynon, 
    SMRS, United Kingdom
  • Kerry Law, 
    University of Nottingham, United Kingdom

Presentation

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