Session 04.09

How do you compare to marketing and communication departments worldwide?

  • Wednesday 12 Sept
  • Room A, Level -1, Palexpo
  • Level: all
  • Related Expert Communities Business Education

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and responsibilities and priorities. These items will be expanded upon by examples of communication dos and don'ts across the globe.


  • Marketing & recruitment
  • Leadership & strategy


  • Tara Hilde Jongma, 
    AACSB International, Netherlands


  • Diederich Bakker, 
    Hanze University Groningen, Netherlands
  • Mathias Falkenstein, 
    Higher Education Management Group, Germany


Session presentations are only available for conference participants and EAIE members. Please login to download.