Marketing and Recruitment presents: Transitioning to Generation Alpha: Are you ready? (U07)

  • Date
    Thursday 30 September 2021
  • Topics
    • Marketing, recruitment and admissions

About this session

Get ready for Gen Alpha applicants! Wait, has the Gen Z buzz even died out yet? Why do we need to talk about Gen Alpha? The world is changing, and prospective higher education students have rapidly changing interests, focus and online behaviour. In a few years, candidates will use different media sources to find information. Join us as we reflect on the coming world of digital marketing for higher education. Afterwards, be sure to join us to continue the conversation in the breakout discussion. 


  • Mats Engblom | University of Helsinki | Finland
  • Alejandra Otero | NEO Academy | USA