Spotlight on: marketing, recruitment and admissions (SPOT01)

  • Date
    Tuesday 28 September 2021
  • Topics
    • Marketing, recruitment and admissions

About this session

Telling the world our institution’s story and guiding new students through to enrolment has required nimble and creative action over the past year. This session serves up a selection of highly current examples and ideas for driving forward the work of marketing, recruitment and admissions with new agility and purpose.

You will be able to put your questions directly to the speakers from the related sessions listed below and share your own insights on the topic in this collaborative discussion.

Related sessions

  • Boosting your international university brand: a seven-step plan (SPOT01.A) 
  • Marketing for short courses: how to overcome the challenges (SPOT01.B) 
  • Marketing in unusual channels (SPOT01.C) 
  • International admissions: lessons learned from the pandemic (SPOT01.D) 
  • Who is the admissions officer of the future? (SPOT01.E) 


  • Diederich Bakker | Hanze University of Applied Sciences | Groningen | the Netherlands
  • Marybeth Gruenewald | Educational Credential Evaluators, Inc. | USA
  • Alexander Heinz | King's College London | United Kingdom
  • Rachel Weiner Rau | Study.EU | Germany
  • Nóra Gaál | Eötvös Loránd University | Hungary