Marketing in unusual channels (SPOT01.C)

  • Available
    On demand
  • Topics
    • Marketing, recruitment and admissions

About this session

Most of us working in higher education marketing have a good grasp of the basics: your institution’s website, Facebook, the larger fairs and maybe a bit of advertising in big portals and through search engines. But is that the best way for everyone? And how can you stand out in the flow of information? In this session, we’ll look at ways to take a more targeted approach to reaching prospective students, be it through newer social channels, popular media outlets, niche events or regional portals.


  • Enrico Sartor | Ca' Foscari University of Venice | Italy
  • Tomas Bengtsson | University West | Sweden
  • Rachel Weiner Rau | | Germany